Integrated Cybersecurity Engine

Logo development

The logo creation undergoes multiple phases of development: research, ideation, low-fidelity designs, final concepts, and revisions. The client, Integrated Cybersecurity Engine (ICE), provided a brief, but made it clear that they did not know what they wanted. After creative direction and design recommendations, ICE narrowed their focus to a medical-like design, a wordmark, and an ice design. For the final round of presentations, mockups, like the ones below, helped the client choose their preferred design.