ALOHA COLLECTION

Content Creation

Skills: Pattern design, email layout design, preparing deliverables for print

Context: For the Aloha holiday edition, a ginkgo leaves pattern was created in dark blue and rosé with gold accents. Product launches include studio photos, digital ads, and website product promotion. The ginkgo leaves bags come in multiple sizes. Business-to-business marketing materials and product emails featured design elements from each bag, pattern name, lifestyle, and studio photos, bag sizes, and a description of the design inspiration.

Ginkgo leaves in teal and gold tote and mini pouch, a product launch lifestyle photo.
Ginkgo leaves pattern swatch and mockup in dark blue with gold accents for the Aloha holiday special.
Ginkgo leaves in teal and gold pouch, a product launch studio photo.
Ginkgo leaves in teal and gold tote, a product launch studio photo.
Ginkgo leaves in teal and gold tote with light blue leaves on the inside, a product launch studio photo.
Reversible tote with light blue leaves, a product launch studio photo.
Ginkgo leaves in rosé and gold tote, a product launch lifestyle photo.
Business-to-business marketing pamphlet. The intro graphic displays the pattern name, a model with a new bag, and a pattern detail accent placed on the opposite side. Below the intro graphic is a short description of the inspiration behind the design
The Mohala tote bag newsletter. The design includes elements of the bag spaced down the email to accentuate the illustration on the bag.
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